A pulsating new spot by France TV promoting its Tokyo 2020 domestic broadcast rights for this summer’s Paralympic Games is set to Queen’s iconic ‘We Will Rock You’ anthem and features some of the stars of the French Paralympic team.
The film features a team of previous French para medal winners – from fencing and football, through long jump to shot put and triathlon – all getting ready to go back into action.
The creative, which is running across the broadcaster’s own television and online channels, is full of anticipation, concentration, focus and tensions and seeks to align the viewer/athlete heartbeats to the rhythm of the track
Created by agency MullenLowe France, the promo film was directed by Original Kids through production company Badass.
Comment:
This Paralympic promotion follows hot on the heels of the broadcast giant’s Olympic Games ‘Taiko Tokyo / Sumo‘ promotional campaign which was also created by Mullen Lowe.
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