Pokerstars parent brand The Stars Group, backing up its stated strategy of becoming a major player in the sports betting space, is leveraging the FIFA World Cup in the UK with a campaign fronted by England cricket icon Freddie Flintoff.
The online poker brand teams up with ambitious athlete ambassador Flintoff for a £100m World Cup Challenge – where players can win big by predicting World Cup scores.
The initiative is promoted via an ad campaign, created by Crispin Porter & Bogusky, that sees Flintoff transformed into a clichéd, celebrity billboard and shot off into space.
Links:
Pokerstars/The Stars Group
http://www.starsgroup.com/
https://www.pokerstars.uk/sites/world-cup/
