The two-time Daytona 500 winner also won Nascar’s ‘Most Popular Driver’ award 14-times – illustrating just how much he will be missed by fans, the rights-holder and sponsors.
Little surprise then that so many US motor racing marketers are marking the retirement of legendary stock car racing driver and Nascar’s brightest star Dale Earnhardt Jr.
From stylish yet sombre spots like Budweiser’s ‘Last Lap’ and comic campaigns such as Mountain Dew’s ‘Dewy Ryder’, to respectful salutes from his automotive partners such as Chevrolet and Ford, here are Activative’s Top 10 Dale Jr Tribute campaigns….
1: Mountain Dew > Dewey Ryder (see our case study)
2: Budweiser > Last Lap (see our case study)
3: Ford > The 88
4: Chevrolet > Thanks For The Memories
5: Nascar > You Did It, Wins, Last Ride, Helmet, Final Paint Job…
6: Goodyear > Made
7: Goodyear > Surprise WCNC’s Morning Forecast
8: Nationwide > Golden Years Dale
9: Nationwide > Finish Line
https://www.youtube.com/watch?v=I9pTcZwR8gA
10: Dream On 3 > Bryce Dreams Come True
