Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final.
Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle cap bent in half – something that, according to the brand and its marketing team, Aussies often do to their bottle caps while watching a tense game of football.
This central campaign visual is weaved into its famous brand sign off to form the copy line: ‘Here’s to an Unbelievable footy finals’.
The Ball Cap device is featured in both a full-bleed press ad and outdoor executions across Victoria (and the rest of the country) in the lead up to the Grand Final with further campaign content spanning radio and social, including a ticket competition.
Beer lovers and footy fans are also encouraged to visit www.furphybeer.com.au to find out more about the campaign.
The marketing push was created for parent company client Lion by a team at creative agency Thinkerbell, with 3D and retouching by Limehouse and media handled by UM.
Comment
We like a powerful, smart visual brand/product pun and this is a peach.
The campaign celebrates the AFL footy season final which sees Geelong and Sydney battle it out for the title on 24 September at the MCG: the first time these two teams have faced each other in the Grand Final.
Furphy is an official sponsor of the Sydney Swans and this Grand Final work follows on from a March 2022 campaign championing Swans star and brand ambassador Buddy Franklin called ‘Glass Boot’.
Leave a comment
You must be logged in to post a comment.