01/03/2016

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts.

 

For those who find the average 90-minute movie too long, Getty distils each of the films nominated for Best Picture into quick fire 15-second summary bites.

 

The campaign, developed with Mirum and J. Walter Thompson, aims to capture the feel and flavour of each film without using any actual moving footage.

 

Instead, Getty reflects its own industry and expertise by creating the clips out of its own visual stock photographic archive and sharing them on social media ahead of the ceremony.

 

The results are fun, funky and slightly cinematically stylish too.

 

The Revenant,

 

 

The Martian,

 

 

Room:

 

 

and the winner Spotlight.

 

 

Post event Getty also created a ‘Story of the Oscars – In Case You Missed It’ clip using the same technique.

 

 

The campaign was pushed across Getty’s own digital and social channels – particularly Twitter and Instagram.

 

Comment

 

This campaign is a fresh take on the ‘native’ marketing trend and the results are surprisingly cinematic.

 

They are in no way like a digital version of the cartoon flip books that the Activative team used to create when they were kids.

 

Links

 

Getty Images Twitter:

https://twitter.com/gettyimage

 

Getty Images Facebook:

https://www.facebook.com/gettyimages

 

Getty Images Instagram:

https://www.instagram.com/gettyimages/

 

Getty Images YouTube:

https://www.youtube.com/user/gettyimages

 

Getty Imahes Google+:

https://plus.google.com/+gettyimages/videos

 

Getty Images Website:

http://www.gettyimages.com

 

Academy/Oscars Homepage:

http://www.oscars.org/

 

Academy/Oscars Twitter:

https://twitter.com/TheAcademy

@TheAcademy

 

Academy/Oscars Instagram:

https://www.instagram.com/theacademy/

 

Academy/Oscars Tumblr:

http://theacademy.tumblr.com/

 

Academy/Oscars Facebook:

https://www.facebook.com/TheAcademy/



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