Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the power of curiosity.
Developed in harness with agency Uncommon, the search giant’s campaign invites viewers to explore the world around them by asking questions about what they see around them, by showing interest in culture and in others and by being more observant and understanding.
Of course, this proposition leads to asking more questions via Google search.
“It’s ok not to know, to be curious, to be clueless. To wonder what that is, to wonder what to do. It’s okay to ask, after all, it’s not our questions that define us, it’s what we do with the answers because the more we learn, the closer we get,” states the England and Manchester United forward.
The 60-second ‘Search On: The More We Learn, The Closer We Get’ spot was first posted across the brand’s online channels on 13 September and then ran across UK television.
Ambassador Rashford graduated from home grown club star to national hero and youth role model during the pandemic as he campaigned to eliminate child food poverty and promote literacy and championed equality and societal understanding.
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Rashford has become a go-to ambassador for brands seeking to drive home messages about equality and societal understanding and amongst other initiatives he has appeared in during the last year have been Nike’s ‘Toxic Football’ campaign promoting inclusivity and diversity in football as well as challenging toxic masculinity in sport, BT’s anti online bullying ‘Hope United’ initiative and Aldi’s ‘Hunger Monster’.
This is the latest phase of the brand’s largely well-received ‘Search on’ campaign based around timely and touching search queries. Previous iterations of which included ‘What are you Searching for this summer?’ referencing things people have been longing to do again after lockdown.
It also follows in the sports star fronted footsteps of the brand’s local business support campaign fronted by boxer Anthony Joshua.
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