To leverage the its status as the official beer of the UEFA Champions League and continue its new global marketing push, Heineken continues its light-hearted and humorous approach to advertising with a new video called. ‘World’s Most Unmissable Moments’.
The spot, released to coincide with the start of the 2018/19 UEFA Champions League and first posted on 19 September, stars former player and beer brand ambassador Andrea Pirlo and imagines a series of comic scenes in which football fans just barely miss key moments of matches.
In addition to running on television, the video wwas amplified across the ususal brand social channels,
Every match has unmissable moments for everyone. Don’t even blink. #ThatsHeineken #UCL #ChampionsLeague @championsleague @Pirlo_official pic.twitter.com/ASKzYluBSB
— Heineken (@Heineken) September 18, 2018
and supported by additional, match-relevant ‘Unmissable’ UCL content pieces.
It's that time of the week! Get yourself up to speed with this week's unmissable #UCL moments#ThatsHeineken #ChampionsLeague @championsleague pic.twitter.com/XU6YOlYsiJ
— Heineken (@Heineken) September 21, 2018
It was created for Heineken’s senior brand director Gianluca Di Tondo, integrated communication and innovation manager Els Dijkhuizen and communication manager Ita Bassey by a team from Publicis Italy.
The agency group was led by global chief creative officer Bruno Bertelli, CCO ECD’s and Marco Venturelli, associate creative directors Eddy Guimaraes and Vinicius Dalvi, plus senior copywriter James Andrews, strategic planner James Moore, head of TV production Mariella Maiorano, producer Viviana Biondolillo, global account director David Pagnoni, international client service director Davide Gonzato, account supervisor Barbara Ruscio Levi, international account manager Dalila Salhi and account executive Lischa Steiper.
The digital agency was Poke London, production was handled by Iconoclast Paris, the director was MEGAFORCE and the editor was Fred Olszak, with post production run by The Mill London, sound by engineer Raj Sehgal at Grand Central Recording Studio London.
Comment:
The work, created by agency Publicis, is the second part in a sport-themed trio of ads spearheading its current wave of work that aims to inject a more humorous and light-hearted approach to advertising.
This ad follows the launch piece in this new sports and sponsorship series starring former Formula One driver and long-time Heineken brand ambassador David Coulthard navigating his way through a glamorous party with hidden help from his crew (see case study).
Links:
Heineken
https://www.facebook.com/Heineken
https://www.instagram.com/Heineken/
https://www.youtube.com/user/heineken
Publicis Italy
