On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles.
To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to create a trophy made exclusively from recycled materials which also offers ‘historical significance and local relevance’ as the inspiration for the design was the first official trophy awarded at Zandvoort in 1939 which Boon blended with Heineken’s famous green signature bottle and branding colour.
The cup is the first F1 trophy made entirely from recycled materials: its mouth blown green glass bowl was created from recycled Heineken bottles (by Sommer Dutch Glass Art from famous Dutch handmade glass from Leerdam – the ‘City of Glass’), the plastic plinth was formed from recycled plastic packaging crates, while the presentation box was made from waste plywood.
Each F1 and W Series winner will have their name and race position engraved by hand into their personal trophy using sand: an act which itself is a nod to the beach coastal location of the Zandvoort racetrack.
The trophy was promoted ahead of the race through a joint, digitally-led campaign from both the brand and the property.
Say hi to the first-ever F1® championship trophy made exclusively from recycled materials#DutchGP #Trophy #F1 #Formula1 pic.twitter.com/Y0QUttnBZE
— Dutch Grand Prix (@f1_dutchgp) September 1, 2021
A tribute to our last. Waiting for the next…
It will be in good hands, Niki.#DutchGP pic.twitter.com/rri02Tx3wG
— Dutch Grand Prix (@f1_dutchgp) September 5, 2021
“We are very excited to welcome F1 back to the Netherlands for the first time since 1985! Heineken is a very proud sponsor of this iconic race at Zandvoort,” said Heineken Director of Global Heineken Sponsorship Hans Erik Tuijt. “To help us celebrate this moment, we collaborated with designer Piet Boon to create a trophy that encapsulates the perfect balance between the heritage of the first race in 1939, with a modern twist, and a positive look towards the future.”
“It’s an absolute honour to be associated with F1 and W Series and to be able to write a piece of history together with Heineken,” commented Dutch designer Boon. “The discipline, an incredible eye for detail and the collaboration of a racing series, certainly shares common ground with our design team.”
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The beer brand is an Official Partner of both properties, having recently added the W Series to its F1 tie-up which is part of its umbrella push for gender equality throughout the company and across its marketing. This was championed in the brand’s recent ‘Three More Reasons To Cheer’ activation encompassing the W Series and its expanded partnership with UEFA to include its women’s tournaments.
It is also part of the brand’s tactic of using its partnerships to drive home its environmental mission: an approach which also simultaneously includes F1 icon Nico Rosberg’s ‘Greener Bar’ project.
Cheers @NicoRosberg to making events friendly with #HeinekenGreenerBar. https://t.co/Dn5gXf8A0w
— Heineken (@Heineken) July 20, 2021
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