Golden State triumphed on the court, but when it comes to commercials who wears the hoops ad crown? Both teams have athlete ambassadors with no shortage of blockbuster endorsement deals and official partners offering up plenty of eye-catching action – but which NBA Finals 2-17 league commercials, athlete ads and sponsor spots were a slam dunk?
The Activative team picks its Top 10.
1: Nike (Kevin Durrant) > ‘Debate This’ (see case study)
2: Goodyear (Cleveland Cavaliers) > ‘Drive’ (see case study)
3: Jack Daniels (NBA) > ‘Lynchburg Lights’ (see case study)
4: Beats By Dre (James/Durant/Green > ‘Champions Will Be Heard’
5: Kia (LeBron James) > ‘Rain’
6: Pepsi (Kyrie Irving) > ‘Uncle Drew’
7: Intel (LeBron James) > ‘In Paint’
8: NBA > ‘This Is Why We Play’ (see case study)
9: Chocolate Milk (Klay Thompson) > ‘Built With’
10: Kia (Spoof) > ‘New, New Car Smell’ (see case study)
And possibly the worst….?
XX: Saxx Underwear (Kevin Love) > ‘Open Road’
