The build hype and excitement around the NFL’s 2022/3 football season, the Philadelphia Eagles launched a hype video called ‘Go Birds’ across its own digital and social platforms which captured authentic moments between players ahead of kick off.
The aim behind the campaign was to continue building engagement between the international fanbase and the Eagles by capturing the players’ passions and personalities that connect them to the supporters.
The team video – which was created by Endeavor’s sport, entertainment and cultural marketing agency 160over90, with Production Company Reel Digital and game highlights and supplementary footage was provided by Eagles Entertainment and NFL films – dropped on 8 September.
It was developed in real time as the marketing and agency team followed the players at training camp and developed the narrative via one-on-one interviews and mic’d up training moments.
The hype video features Nick Sirianni, Jason Kelce, Brandon Graham, Jalen Hurts, AJ Brown, DeVonta Smith, Darius Slay, Lane Johnson, Fletcher Cox, Jordan Davis, Javon Hargrave, Miles Sanders, Haason Reddick, Avonte Maddox, Dallas Goedert, Quez Watkins and others.
The agency group – which collaborated with the team on the film’s concept, production, shoot, editing and sound – included 160/90 SVP Video Production Anderson Bradshaw, Agency Producer Brandon Suquet, VP Client Development Jaclyn Corr, Director Of Strategy Ben Michaels, Creatives Cory McCall, Evan Monsky, Mark Abellera, Ted Quann, Nicole Kish, Catherine Northington, Irving Navarro and James Snyder, Editor Hunter Siede, Post Producer Taylor Price, Audio Engineer Matt Whiteford, Animator Dan Gauthier and Colourist Ben Fournier.
The team at Reel Digital included Director Ryan Scott, Director Of Photography Drew Saracco, Line Producer Robert Pearson and Assisting Producer Mary Pomilla.
Comment
The Eagles are committed to expanding its fanbase from its home city and state to reach around the world and already have an emerging presence in Ghana, Australia, and New Zealand through its ‘Eagles Everywhere’ programme.
The Eagles have a strong creative track record when it comes to new season hype videos and previous iterations include 2019’s ‘Let’s Fly’ film.
Leave a comment
You must be logged in to post a comment.