Just Eat further solidified its connection to football by signing a sponsorship deal to partner TalkSPORT’s Premier League coverage for the 2018/19 season and activating the alliance via a radio campaign.
The objective of the initiative – which runs under the tagline ‘Football, Food, Living The Dream. Just Eat’ – is to get club fans ordering food for the football.
The campaign is based on the idea of celebrating the fact that there are few things better than having a big game on the box and a delicious takeaway winging its merry way to your front door.
The activation, developed in harness with agency Dark Horses, aims to whet fans appetites and runs exclusively on TalkSPORT radio and the objective is straightforward: to encourage and inspire football fans to order a takeaway while enjoying the football.
The core of the campaign is a set of four 30-second radio ads featuring individuals of various ages, genders, and geolocation, reflecting both the diverse range of football lovers across the nation as well Just Eat’s national delivery coverage.
Comment:
The Talk Sport tie-up follows on from the brand’s eclectic ‘Put it on a Plate’ FIFA World Cup campaign in summer 2018 (see case study).
Links:
Just Eat
http://www.youtube.com/user/TVjusteat
http://www.facebook.com/justeat
http://www.twitter.com/justeatuk
http://www.instagram.com/justeatuk
Talk Sport
https://www.youtube.com/talkSPORT
https://www.instagram.com/talksport/
https://www.facebook.com/talkSPORT/
Dark Horses
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