The Ligue de Football Professionnel (LFP), the governing body that runs the major professional football leagues in France including Ligue 1 Uber Eats and Ligue 2 BKT celebrated the return of French football and French football fans to stadiums with an August 2021 campaign called ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’.
With the public finally allowed back into stadiums after a long pandemic-enforced absence, the league welcomed supporters back through a pre-season campaign in the form of a declaration of love to fans and a symbolic return to the central place in football which they deserve.
The campaign ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’ sets out to be an inclusive and unifying initiative which aims to enhance the essential role of the public during games and reemphasise the decisive impact they have on the game.
The campaign was designed in what agency La Fourmi called ‘open source’ mode: so that assets, video and imagery could be used by multiple parties throughout the leagues including the rights owner itself, as well as sponsors, clubs and even players.
The campaign was spearheaded by a hero film which launched on 3 August across all platforms of the LFP, Ligue 1 Uber Eats and Ligue 2 BKT.
As well as the core spot, the campaign included versions adapted specifically for each of the 40 professional clubs throughout their own digital ecosystems.
« Avec vous, ça change tout »
La @LFPfr et les clubs de @Ligue1UberEats et @Ligue2BKT lancent une campagne pour célébrer le retour du public dans les stades #WelcomeBack ➡️ https://t.co/UGp76RROzf pic.twitter.com/kySWiDvhJB
— Ligue de Football Professionnel (@LFPfr) August 3, 2021
Avec vous, ça change tout !#WelcomeBack #PSGCF63 pic.twitter.com/8DwlacZGjm
— Ligue 1 Uber Eats (@Ligue1UberEats) September 11, 2021
Avec , ça change ! pic.twitter.com/WEUCK0E7kc
— Stade Brestois 29 (@SB29) August 17, 2021
[SUPPORTERS]
, ̧ .
On se retrouve demain au Roazhon Park pour le début d'une nouvelle saison, ensemble. #WelcomeBack ⚫ pic.twitter.com/bBs0zds4GH
— Stade Rennais F.C. (@staderennais) August 7, 2021
As well as film, television, print and digital content, the campaign was produced and made available to clubs in order to showcase the unique link between players and the public locally across club manifestos, local and club-specific press, display promotions, ticketing, CRM media, RS content, and in-stadiums.
Plus, to amplify the initiative further, the campaign also included PR and influencer strands developed with the Sportpack agency.
#WelcomeBack
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