LG Electronics, a global ICC partner, kicked off its Cricket World Cup 2015 activation with a campaign called the ‘LG 100 Greatest Fans’ competition-led campaign.
Crickets fans across the world were incentivised to show their own love of the game by upload their own cricket stories in the form of photos, videos and messages to the campaign digital hub at www.lg100greatestfans.com.
Across the global campaign, LG will give 14 winners from each of the 14 participating nations the chance to travel to Melbourne, Australia on 29 March to watch the final.
The campaign was promoted through a long-form, comic spot.
Other aspects of LG’s activation programme include a branded Trophy Tour and an LG Signature campaign.
The ICC Trophy tour showcased the tournament and gave fans an opportunity to experience the spirit of the game up close and to ‘feel the zeal that drives each team to win the title’.
While the Signature campaign invites cricket fans to sign on a 30-foot long bat placed next to the trophy marking their good wishes and good luck messages.
’We are extremely proud to be the official global partners of ICC for all these years and we are yet again geared up to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015,’ said LG Electronics India managing director Soon Kwon.
‘It gives us immense pleasure and delight to offer our consumers and Cricket lovers an opportunity to experience the trophy in person and share their good wishes through the Big Bat ceremony.’
Comment
LG Electronics is one of the longest standing Global Partners of ICC, promoting cricket among its billions of fans and its World Cup activation spans both a global initiative in the form of the ‘100 Greatest Fans’ competition and its title sponsor support for the ICC annual Awards Ceremony, plus market-specific strands such as backing the Trophy Tour and Signature Campaign in India.
LG’s overall objective behind the partnership is to benefit from brand associations with the sport, to help the ICC to grow the popularity of cricket and enhance the cricket fans joy of the game through a range of innovative programmes and campaigns.
In addition to LG, the full breakdown of commercial partners for the ICC World Cup includes host broadcaster ESPN Star Sports, plus sponsors Reliance Communications, PepsiCo, MRF, Emirates, Reebok, Castrol, Moneygram and Hyundai.
Links
LG 100 Greatest Fans
LG Global YouTube
https://www.youtube.com/user/LGHomeAppliance
LG ICC Awards
http://www.icc-cricket.com/lg-icc-awards/overview
ICC Cricket World Cup
