The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’.
The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the NFT space. Creation comprises three pieces: The Football Laboratory, The Football Academy and To The Blue Moon.
All the artworks combine into a single triptych depicting an abstract representation of the process of ‘creating the perfect footballer’.
A further part of the drop sees a limited edition collectors’ draw featuring a fourth artwork, The Football Artists, with each edition bearing the signature of a different member of Manchester City’s 2021/22 squad. Participation is open to owners of artwork by Manchester City or Alan Bolton, and the winners of the draw will each receive one of the unique pieces.
The Creation collection dropped on MakersPlace on 7 September and was promoted through PR and a social media campaign.
Our second #NFT drop is tomorrow!
Rare digital art from #ManCity x @alnboltn
The Creation Collection – Tuesday 7th September at noon PST / 8pm BST ⏰
Preview the whole series on @makersplaceco: https://t.co/56XdnPrNJy pic.twitter.com/kL02s9j2xC
— Manchester City (@ManCity) September 6, 2021
Presenting…The Creation Collection!
Our second #NFT drop ➡️ Rare digital art from #ManCity x @alnboltn
Tuesday 7 September
⏰ 20:00 UK
⭐️ @makersplacecoDETAILS: https://t.co/2toJL1t2T8
#ManCity | https://t.co/axa0klD5re pic.twitter.com/KN557rPnh1
— Manchester City (@ManCity) September 2, 2021
“We are incredibly pleased to be following up our first NFT drop with a new and exciting digital art collection,” said Chief Strategy Officer at City Football Group Don Dransfield. “This further advance in NFTs and progression of our strategy within the sector demonstrates our ongoing commitment to sustainable innovation. The NFT world is moving incredibly quickly and we are eager to continue to work and collaborate with talented creators to create original artwork for fans and collectors to own through blockchain technology. Alan Bolton’s signature style of merging the natural with the industrial has created an incredible collection of digital artwork. It is the perfect follow-up to our first drop with Jon Noorlander and showcases some of the most distinctive art-based NFTs which sports teams have been engaged with.”
MakersPlace Co-Founder and CEO Dannie Chu, Dannie Chu added: “We are thrilled to partner again with Manchester City, following the standout success of its first drop on MakersPlace this spring. Alan Bolton is one of the most dynamic and celebrated artists working in our space today, and the narrative collection he has conceived with Manchester City offers something for fans of both the Club and of cutting-edge digital art.”
Artists Alan Bolton commented: “I am very excited to be collaborating with Manchester City on their second NFT collection. City continues to be the leader among sports teams in the space, championing the creation of innovative digital art as well as the creators themselves. I believe the Creation collection seamlessly brings my style into a new category for me, with the resulting artworks being among some of my favourites I have created to date.”
Comment:
This is the club’s second NFT project following on from its first foray into the space in May with artists Jon Noorlander which celebrated winning the Premier League and the objective behind the latest initiative is to continue to build its presence within the NFT space’s collector community.
NFTs, which are units of data – typically digital asset collectibles – that guarantee a degree of authenticity, rarity, scarcity, ownership through a verification process stored on a digital ledger called a blockchain which certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files.
Unlike the majority of digital content, which is typically temporarily provided as a service to users on a licensing basis, the idea behind NFTs is that are genuinely ‘ownable’.
An NFT is owned by its holder regardless of any decisions taken by any other party, including the NFT’s developer and the owner is free to do anything they want with their NFTs: keep them, sell them on a marketplace or trade them for other items.
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