Man Utd’s season may have ended without a trophy, but an end-of-season webfilm led campaign by sponsor Swissquote sees Juan Mata and Ander Herrera take on Chris Smalling and Jonny Evans in a competition for the inaugral ‘Swissquote Forex Footgolf Challenge Cup’.
This early June online ad sees United players take part in a ‘Team England’ vs ‘Team Spain’ comic game of the new sport of ‘Footgolf’.
The Swissquote digital initiative, helmed by Mark Chaudoir and developed with Mob Films, sees the players put their ball skills to the golf course test – the team which kicks the ball in the hole with the fewest number of shots wins – and ends with the Spanish stars coming out on top.
The light-hearted creative is eventually won with an innovative Mata chip that rebounds off the Swissquote golfcart and into the hole.
In addition to being promoted via Swissquote’s UK social channels (https://www.youtube.com/user/SwissquoteBank), the film was also posted on the Forex sponsor’s Spanish (https://www.youtube.com/user/migcapitales ) and Italian YouTube channels (https://www.youtube.com/user/migcapitalit)
As well as running across Swissquote’s Twitter feed.
#MUFootGolf: See @JuanMata8 & @AnderHerrera of #TeamSpain face #TeamUK‘s Jonny Evans & @ChrisSmalling! https://t.co/riHog1bP78
— Manchester United (@ManUtd) June 2, 2015
‘Herrera and I showed great Spanish teamwork to get our hands on the trophy. Manchester United has a very competitive culture and winning is always important especially against your teammates,’ comments Mata on Team Spain’s Forex Footgolf win.
‘We kick hundreds of footballs every day in training, but it took a lot of skill and quality to get the ball in the hole, particularly after Ander slipped on the first hole!’
Marc Burki, CEO and Co-Founder of Swissquote, Manchester United’s first Official Global Forex & Online Financial Trading Partner adds: ‘From watching the Manchester United players compete against the best footballers in the world every week we knew how talented they were, but it was really impressive seeing how their skills and teamwork transferred to a new sporting challenge.’
Comment
This is a fairly fun, but blatantly unfair competition pitting two skilful;, diminutive Spanish creative midfielders taking on two tall, burly UK central defenders.
But it’s not an entirely original idea either for a sports brand or for a Man Utd player, as current club captain Wayne Rooney has previously taken on golf’s Rory Mclory in a Nike ‘Footgolf’ commercial that used a similar creative theme to promote its World Cup ambush Ordem ball launch in late 2013.
Swissquote Bank is the official Forex and online financial trading partner of Manchester United.
It is one of Man Utd’s ever growing stable of financial sponsors: which also currently includes AFB, Banif, BIDV, CCB, Commercial Bank Of Qatar, Danamon, Denizbank and Emirates NBD.
According to the brand and the club, the partnership is based on ‘shared values, a commitment to excellence and reaching the top of their game through passion, teamwork and an unwavering commitment to excellence’.
Links:
Swissquote Website:
http://www.swissquote.ch/sqweb/index.jsp?l=e
Swissquote Twitter
https://twitter.com/SwissquoteNews
Man Utd Partners:
http://www.manutd.com/en/Club/Sponsors.aspx
