MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of its ‘This Could Be You’ campaign.
The campaign is hubbed around an MLB web space (at http://www.mlbshop.com/pages/Masterpass_Sweepstakes) and is being promoted across both rights-holder and sponsor digital and social platforms.
Use your @Mastercard at the @OfficialMLBShop for a chance to pass out gear after the last out of the #WorldSeries! https://t.co/SPp9T8jEEH pic.twitter.com/O2citzxyjb
— MLB (@MLB) October 11, 2017
This MLB World Series sweepstakes, launched on 9 October, gives baseball fanatics a chance of a lifetime: to hand out championship gear to the 2017 World Series champions right on the field right after the final out of the World Series presented by YouTube TV.
To be eligible for the sweepsteakes, all fans buying MLB Licensed Merchandise on MLBshop.com with either Masterpass or a Mastercard will be automatically entered into the competition to scoop this ‘priceless experience’.
Those who pay with Mastercard will receive one entry per purchase and those who pay with Masterpass receive two entries per purchase.
This promotion will end on October 15.
(Open only to legal residents of the United States including its commonwealths, territories and possessions and the District of Columbia who are eighteen (18) years of age or older (or of the legal age of majority in their state of residence, whichever is older) as of the date of entry).
The sweepstakes grand-prize winner will help hand out the officially licensed championship t-shirt (made my Majestic) and cap (made by New Era) to the winning team on-field following the last out of the Fall Classic.
The winner will also receive two tickets to each World Series game where there is a clinch situation, along with roundtrip air transportation for two and hotel accommodations for up to five nights.
“Being able to celebrate with the 2017 World Series winning team on-field is truly a once-in-a-lifetime opportunity for baseball fans,” said Andres Siefken, executive vice president, North America Marketing & Communications, Mastercard.
“It’s because of our continued partnership with MLB that we are able to celebrate our cardholders and their passions in this unique way.”
Comment:
The sponsor-backed sweepstakes supports the MLB’s ongoing campaign, in harness with its apparel partners, to promote the purchasing of play-off products via both generic advertising and real-time, team-specific content pieces rolling out in response to the games themselves.
Wear your #PinstripePride on your sleeve.
Get the gear to celebrate the @Yankees’ comeback: https://t.co/UhLGNNrJXK pic.twitter.com/lnxISsb7Gn
— MLB (@MLB) October 12, 2017
Links:
Mastercard
https://www.mastercard.com
https://www.youtube.com/user/MasterCard
https://www.facebook.com/Mastercard
https://twitter.com/mastercard
https://www.instagram.com/mastercard/
MLB
http://www.mlbshop.com/pages/Masterpass_Sweepstakes
mlb.tv
http://mlb.mlb.com/mobile/atbat
