The 2018 World Series TV viewing figures may have dipped, but the MLB has held steady in terms of ad revenues through the season.
An early October Kantar Media report showed MLB national advertising spend totalled $230.5m in the 2018 regular season. (This data runs up to 26/09/18 so doesn’t include the Playoffs And World Series).
This equals 2017’s $230.6m (and is up from 2016’s $225.2m).
To celebrate Boston’s win, we showcase the Activative team’s all-time ‘Top 10 World Series Marketing Campaigns’:
1: YouTube TV > ‘Watch Like A Fan‘
2: T-Mobile > ‘Home Runs 4 Hurricane Recovery‘
3: Mastercard ‘SU2C‘
4: MLB/Mastercard ‘This Could Be You‘
5: Nike ‘Goodbye Someday‘
6: Budwesier ‘They Did It Harry‘
7: Taco Bell ‘Steal A Base, Steal A Taco‘
8: Bank Of America ‘MLB Memory Bank‘
9: Fox ‘Springfield Isotopes‘
10: Chevrolet ‘Throw Like A Girl‘
…and we didn’t want to completely exclude Pepsi’s 2013 ‘Take me Out Top The Ball Game‘.
Click to view all out baseball campaign case studies…
