At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including a training session with members of the England Football national team and thousands of other prizes for customers and their local school or football club such as match tickets and signed merchandise, as well as Eat Well products).
Part of ‘M&S Food’s Eat Well’ partnership with The Football Association (The FA), the activation aims to drive adoption of its member-based SPARKS store card, downloads of its app and to promote its nutrition and health-focused ‘Eat Well’ product range.
To be in with a chance of winning, customers simply need to buy a product from its ‘Eat Well’ range with their SPARKS card or app after which they will be automatically entered into the draw. The more products a customer buys, the more entries they get.
The competition, which runs from 1 August through to 27 September across all M&S stores, is being promoted through an integrated campaign across the home nations with creative fronted by former player turned media pundit and brand endorser Ian Wright who leads the initiative’s hero video.
You could be in with a chance of winning a once-in-a-lifetime prize. Keep your eyes on ITV and the M&S social channels at 9:15pm… @IanWright0 pic.twitter.com/WDhB1DmWa0
— M&S (@marksandspencer) August 4, 2022
“M&S Food have outdone themselves with this competition – what an opportunity for young footballers to train with their heroes! It’s really easy to enter, for every Eat Well product you buy, this equals one entry to the competition,” explained England and Arsenal legend and M&S brand ambassador ian Wright. “So, the healthier you eat the more chance you have to win! Plus, you have the chance to win other great prizes including great tasting Eat Well products across a wide range of items.”
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The marketing push leverages the retailer’s ongoing, umbrella ‘Eat Well, Play Well’ multiple partnership with the football associations of the home nations and rolling out hot-on-the-heels of England’s UEFA Euro 2022 victory, days before the start of the 2022/23 Premier League and ahead of the men’s team’s FIFA World Cup later in the year in Qatar.
M&S Food has partnered with the England, Scotland, CYMRU and the Northern Ireland national football teams for a multi-partnership programme aimed at using the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices under the campaign banner ‘Eat Well, Play Well’. The initiative aims to leverage these official football alliances to make families healthier for the next generation and link the eating habits of footballing heroes to how they play in order to promote positive healthy eating messages to kids in a way that’s engaging, relatable and drives change.
This activation dropped on the same day that M&S was announced as the official clothing partner of England Football and its also follows on from M&S Food’s summer ‘Eat Well, Play Well Challenge’.
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