Ahead of the 26 March start of the 2022 IPL season, the tournament’s 15th iteration, the Mumbai Indians launched a film fronting the team’s ‘Khelenge Dil Kholke / Play With Open Hearts’ campaign to drive excitement ahead of the IPL and boost support at the start of the season.
Conceptualised and created by agency Ogilvy, the film is inspired by the real life examples of players from the Mumbai Indians team who have all received the support, the encouragement and the platform they needed to showcase their talent on cricket’s biggest stage and make dreams come true.
The video thus acts as an ode to the contribution of the players who’ve worked relentlessly to get to where they are and to inspire millions of fans across the country. The creative features players training in their kit on the practice field and towards the end of the spot the team’s owner, Nita Ambani, is seen cheering them along with the campaign title and team motto ‘Mumbai Indians, Khelenge Dil Khol Ke / Mumbai Indians Play With Open Hearts’.
“Cricket is the ultimate ‘karmabhoomi’ for many young Indians. Many have come from different walks of life to give wings to this one dream. And success hasn’t eluded them. Mumbai Indians and this film stand firm testimony to that fact and will continue to do so,” explained Ogilvy Managing Partner Anurag Agnihotri. “The creative idea explores the undying spirit of our young cricketers. To never give up and to believe in your dreams. Because it doesn’t take time to go from gully cricket to international cricket. It’s just a matter of faith and the right direction. After all, dreams do come true.”
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