The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball.
The course itself was developed by the NBA’s own Elite Basketball Development Team in a partnership with Australian-owned sports management company Basketball Magic.
The ‘NBA Basketball School Australia’ has been created as a safe and fun program focused on enhancing basketball knowledge, physical abilities, and personal growth through on-court skill development sessions and off-court workshops on goal setting, mindfulness, and nutrition.
Now We Collide, the organisation’s creative and digital marketing partner, began its brief to start building the NBA Basketball School Australia’s presence in market with an omnichannel approach that ranged from developing a brand strategy and a set of core assets, to website design and build, digital and social media marketing and the creation and implementation of the nationwide launch campaign.
The digital-first campaign was spearheaded by a hero spot which dropped from 13 February.
As a ‘Hubspot integration partner’, agency Now We Collide also implemented the organisation’s CRM platform and used Humanatix as the ticketing and payment platform.
“Hubspot allows us to gain a detailed understanding of the customer base and lead generation, while giving us the ability to scale the business over time” explain Now We Collide’s Strategy Director Naomi Young. “As one of the fastest growing sports in the country, it is exciting to see NBA Basketball School come to Australia on a mission to inspire, connect, and empower young people through the power of basketball. Working with NBA Basketball School here in Australia gives us the ability to flex the core pillars of our business through strategy, creative, production and digital media.”
“Now We Collide have been able to provide us with a seamless pathway to launch NBA Basketball School here in Australia,” commented NBA Basketball School Australia Managing Director Ben O’Neill at the launch. “Their experience launching global brands to a local market, combined with their deep understanding of the target audience and basketball community makes Now We Collide a perfect fit for us. We couldn’t be happier.”
The NBA Basketball School Australia is located at a new state-of-the-art facility at Cranbrook School in Sydney’s Eastern Suburbs and launched on 27 February. It is open to players of all skill levels and the league has plans to further extend the program international to other countries and regions in the near future.
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Since it was first established in 2017, NBA Basketball Schools has launched in Argentina, Australia, Brazil, China, Dominican Republic, India, Italy, Kuwait, Lithuania, Mexico, Spain, the United Arab Emirates and Uruguay.
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