The NFL 2018/19 season has reached the halfway stage and compared to last season’s troubles, the USA’s sports behemoth looks in solid shape.
The NFL’s network and cable broadcast partners have reversed ratings slumps through the first eight weeks and games remain the country’s most watched TV shows.
Media buyers are positive about the property, opening weekend generated $280m in advertising and the number of brand partners is up 22% on 2017 season.
The NFLs biggest ad backers are Apple, Chevrolet, Ford, Geico, Hyundai, McDonald’s, Progressive, Samsung, Toyota and Verizon and the top categories are auto, insurance, telcos and quick-service restaurant.
Digital consumption is also up 65%, the political noise has quietened somewhat, while the games themselves have by and large been high quality, high scoring entertainment (the first half of the season saw a record 659 touchdowns).
To mark the halfway point, the Activative team has selected its Top 10 campaigns of the season so far.
1: NFL ‘Dallas Draft 2018‘
2: NBC ‘All Eyes On‘
3: Bud Light ‘Cleveland Browns Victory Fridges‘
4: Nike ‘Dream Crazy‘
5: NFL / NFLPA ‘Fortnite‘
6: P&G / Tide ‘Thursday Night Tide Ads‘
7: 7-Eleven ‘Football Fan HQ‘
8: Gillette ‘The Best Never Comes Easy‘
9: NFL ‘Get Ready To Celebrate‘
10: Bud Light ‘Bud Knight Ravens Training Camp‘
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