To leverage the 2019 New York Marathon, Nike rolled out a new campaign which aimed to capture the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city.
‘I Am Not a Runner’ showcases fast-paced New Yorkers that move the city – whether they describe themselves as runners or not.
The creative is fronted by Nike athlete ambassador and the world’s fastest marathon runner Eliud Kipchoge.
Kipchoge appears alongside a host of tough and tenacious citizens rushing to the subway, speeding through traffic and scrabbling to to sneak a bite from their local bodegas.
The hero spot is backed by a new track by Racket Club creative director Nick Crane.
New York City moves at a runner’s pace: really, really fast. If you’re here, you’re probably a runner, even if you don’t call yourself one. Take it from the fastest marathoner in the world, @kipchogeeliud
The campaign was linked through the #ReadytoRunNYC hashtag.
The campaign was created for Nike by R/GA, edited by Uppercut and the production company was The Customs Family.
The team included Copywriter Leah Alfonso,EP Larry McCrudden, Producer Jacob Wasserman, Director Adam Donald, DP Real Sprague, Editor Paul La Calandra, Assistant Editor Nick Ljubicich, Post Producer Nick Crane, Composer Nick Crane, with Audio Post by Rainhouse, Mixer Alex Britten, Color by Forager and Colorist Brett Price.
Links:
Nike
https://www.instagram.com/nike/
https://plus.google.com/u/0/+nike
R/GA
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