Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft.
Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off.
The commercial is a joint Pepsi/Buffalo Wild Wings promotion which drives fans into restaurants to pick up a 2014 Pepsi Fantasy Football Draft Kit and enter for the chance to host your 2015 Fantasy Draft Party at NFL Headquarters courtesy of Pepsi
This Pepsi sponsored sweepstakesis a new season launch campaign that offers fantasy draft kits to groups of eight or more who register to hold their 2014 football fantasy draft parties at the restaurant.
The Pepsi Fantasy Football Draft Party Kit includes a fantasy draft board, player stickers, coupons for free food on future visits, a brag flag, coasters and bottle openers. Kits are also available for free to fantasy football parties that order $100 in takeout.
Guests holding their draft party at a Buffalo Wild Wings or other locations will be able to enter for a chance to hold their 2015 drafts at NFL headquarters in New York City.
Guests can enter the contest by texting a special code on coasters in the draft party kits.
Links
Pepsi Fantasy Draft Website
https://bwwpepsifantasydraft.com/rules
Pepsi Website
Pepsi Twitter
Pepsi Facebook
Pepsi Instagram
http://www.Instagram.com/Pepsi
NFL Website
