Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED).
The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed interactive shirts during the 13 October event.
The shirts have 850 individual LED lights and a linked GPS module which calculates exactly where the runner is in real time and how far it is to the nearest AED (a device that can restore the heart rhythm in the event of a cardiac arrest).
When the wearer moves within six minutes of the nearest device it turns green and when it is more than six minutes away it turns red.
The initiative was promoted through a PR and a social media campaign led by a dual language explanatory video.
Why cities need more automated external defibrillators (AEDs) – @Philips has highlighted the issue at the 2019 @marathonehv this weekend. Read more: https://t.co/ntdoFu4wBP#makelifebetter pic.twitter.com/q19ALkeOWw
— Philips News (@PhilipsPR) October 14, 2019
Comment:
The good cause tech running shirt is a spearhead strand of a wider Philips awareness campaign about the importance of creating six-minute city AED zones.
An initiative which began in Eindhoven – the company’s headquarters – and is expanding across The Netherlands as Phillips seeks to make the country more ‘heart-safe’.
Why six minutes?
If a cardiac arrest victim is resuscitated within six minutes, the chances of survival is greatest.
Each year around 17,000 people in the Netherland have a cardiac arrest outside a hospital.
Links:
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https://www.pinterest.com/philipsglobal/
https://www.youtube.com/user/Philips
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