Puma took a novel and engaging approach to binging its latest company annual report to life by promoting it through a campaign it describes as the ‘Fastest Annual Report In The World’.
Working in tandem with agency Publicis Pixelpark, the report is promoted through a 9.58-second film that enables the viewer to interactively navigate through all the key business details in the document.
Of course, it also champions sprinter and lead Puma athlete ambassador Usain Bolt’s 2009 world record of 9.58 seconds for the 100m.
The business-to-business campaign aims to both engage, drive PR and to illustrates Puma’s umbrella corporate ‘Forever Faster’ mission statement.
Comment:
A smart, simple idea!
What’s not to like?
This is certainly a more interesting way to bring an annual report to life than most business offer up.
But whilst this is an inventive, fresh approach to a B2B initiative, it isn’t entirely a new idea.
It’s not even the first time that Bolt’s record-breaking run has been brought to life by a marketing film lasting 9.58 seconds.
This was the exact same idea utilised by Virgin Media#s #BeTheFastest campaign leveraging the Rio de Janiero Olympic Games in 2014 (see case study).
Links:
Puma
https://www.instagram.com/puma/
Publicis Pixelpark
https://www.publicispixelpark.de/
