Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy.
The campaign was conceived by creative agency Mother with production from an in-house team at the client, plus Playmaker Films and The Visionaries’ Director Mak Mahmut Akay.
‘Night Sports’, which comes in horizontal and vertical versions to fit a range of platforms, dropped on 18 May and promoted the Galaxy S23 Ultra and promotes its night mode functionality.
While ‘Sterling Sells’ is a comic spot which promotes the ‘Try Galaxy’ app that enables iPhone users to experience a Galaxy phone experience on their Apple device.
“It was an absolute joy to work with the talented creatives, production and post team at Mother, Playmaker and Samsung and the eclectic nature of the brief allowed me to flex my creative muscles in different ways,” commented Director Mak Mahmut Akay. “From a personal standpoint and as a football aficionado, it was an immense pleasure to work with Raheem.”
The campaign was conceived, created and produced by a team at agency Mother and Mother Studios that included Creatives Paloma Gardiner, Ali Milne James and James Sellick, plus Producer Jack Hannon, The Visionaries’ Director Mak Mahmut Akay,
Director Of Photography Miguel Carmenes, Production Manager Mavreen Brown, Head Of Production Corrina Kapur, 1st AD Philips Nortey, 2nd AD Rebecca Richards, 3rd AD Denis Nortey, Coordinator Mel Brown, Camera Operators Marcus Albertson and Carolina Costa, Digital Imaging Technician Dimiter Dimitroff, Sound Technician George McMillan, Motion Graphics Artist Mila Graf, Gaffer Conrad Pastucha Russell, Sparks Lex Tully and Gian-Claudio Calipa, Riggers Steven Daley, Tony Cadenas and Ian Thompson, Production Designer Fin Sully, Art Director Phoebe Swiderska, Stylist Jaime Jarvis and Talent Executive Amro Sinjab.
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The Sterling fronted creative followed on from April’s mainstream ‘Flash Sucks’ Samsung campaign in the UK which was also by Mother and which promoted the Galaxy A-Series camera’s Light Boost technology. This campaign also fleetingly featured Sterling and it ran across online film, radio, social media and OOH.
Sterling is also a brand ambassador for Gillette and New Balance.
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