In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond to bring to life what inspires them, what challenges them and what makes them tick.
Hosted by team ambassador, presenter and former Formula One (F1) driver David Coulthard, the series interviews industry leaders from the team’s partners and sponsors (plus and Red Bull Advanced Technologies) and sets out to inspire fans and viewers with insights across a broad range of leadership linked topics.
Hosted on a bespoke web hub and amplified across its social channels, the debut episode launched on 21 September and saw Coulthard interview Honda Racing’s Managing Director Masashi Yamamoto to discuss all things F1
The full first ‘Leading The Charge’ episode is available to on the initiative website here.
Comment:
This latest series follows on from the team’s ongoing, consumer/fan-focused ‘Behind The Charge’ YouTube series.
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