ATP Platinum Partner Ricoh despatched a street team of suited-and-booted ‘Polite Businesspeople’ to walk the streets of London and offer tennis fans a chance to win tickets to the sold-out ATP World Tour Finals at the O2 Arena.
The traditionally-dressed City-style brand ambassadors – wearing bowler hats and pin-stripe suits – walked the streets of London’s famous City business district in mid November to generate awareness and drive participation in the global IT, imaging and office technology brand’s #2Polite4Business tennis activation.
The street work – which focused around London bridge, The Bank Of England, Broadgate Circus and Finsbury Square – ran in parallel with a Twitter led social strand of the ticket giveaway that revolved around @RicohUK’s #2Polite4Business hashtag.
Both strands offered consumers a chance to win four pairs of ‘money-can’t-buy’ tickets to the end of season World Tour Finals tournament
To enter the competition, tennis lovers simply need to tweet – using the #2polite4business hashtag – telling Ricoh UK why they deserve the tickets more than anyone else.
The four winners, selected at random, were then invited to the tournament’s evening session on 16 November.
The giveaway was activated by consumers across social media
#2polite4business the journey starts now @RicohUK pic.twitter.com/xDjsYO9u9i
— tittiruber (@tittiruber) November 11, 2015
#2polite4business @ricohuk – Ricoh has incredible products & a great website! Ricoh & ATP fan for life 🙂 pic.twitter.com/XyIU2Bu4ei
— FinTech News (@FinTechFanatic) November 11, 2015
Look out! #2polite4business @RicohUK pic.twitter.com/k57jWIEm9H
— Remi Pathak (@RemiPathak) November 11, 2015
@RicohUK #2polite4business
I love the smell of fresh tennis balls! pic.twitter.com/8ixE1f2YEy
— Ben Dukelow (@bennyd87) November 11, 2015
and generated various degrees of public support.
@RicohUK She forced us to take a photo. Too polite to refuse #2polite4business pic.twitter.com/XRTMMTwQLc
— Battlefront Ireland (@swbfi) November 11, 2015
Comment
Ricoh, a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services
The Tokyo based business typically activates its key local and global sponsorships under the brand’s umbrella tagline ‘Imagine. Change’.
Ricoh is an ATP Platinum Partner (the second tier of its sponsor categories after Premier Partner Corona) along with Emirates, FedEx and Infoysis.
It began backing the series in 2012 when it rolled out this activation overview online film.
Ricoh UK also backs two individual tennis ambassador/players – Johanna Konta and Oli Golding.
The ATP World Tour tournament itself features the top eight singles players and doubles teams of the seasoning. It runs from 15 to 22 November on a group round-robin, semi-finals and final format.
Links
Ricoh Website:
www.ricoh.co.uk
Ricoh Blog:
www.imagine.change.co.uk
Ricoh Twitter:
www.twitter.com/ricohuk
Ricoh LinkedIn:
https://www.linkedin.com/company/ricoh-uk
ATP World Tour:
