Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day.
The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s app.
The former Real madrid and Manchester United forward fronts a campaign for the Tencent-backed platform spearheaded by a new TV commercial airing in all seven Shopee markets in the South East Asia region.
The creative was initially teased socially from 12 August with a ticking countdown online and video clips,
before the 30-second hero spot debuted on 16 August.
The campaign content is also amplified across its social channels through the region.
Watch Ronaldo score his latest victory in our new TV commercial in celebration of Shopee 9.9 Super Shopping Day! Comment below and let us know what's your favourite scene and tag a fan! #ShopeeSGxRonaldo #ShopeeSG99 #Shopee99SuperShoppingDay pic.twitter.com/SzkDMhM7bU
— Shopee Singapore (@ShopeeSG) August 16, 2019
“We are delighted to announce our partnership with Cristiano Ronaldo, one of the greatest athletes of our time,” said Shopee CEO Chris Feng at the campaign launch.
“He is an inspiration to many, and his dedication to football matches the deep commitment we have towards our users. Together with Cristiano Ronaldo, we look forward to creating a lasting positive impact on our region.”
The Portuguese player himself added, via the PR pack, that: “I am proud to be Shopee’s brand ambassador as we share the same ambition to be the best in our fields. I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region. I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee.”
Comment:
We don’t quite know what to day….is it meant to be a trendy Fortnite dance, or some kind of touchdown celebration, or just a dreadful wedding?
We hope it’s deliberately meant to be gloriously ridiculous anyway.
Whichever, who doesn’t like to titter at sports stars making fools of themselves with some dodgy dancing?
Especially ones who have previously had something of a reputation for taking themselves a little too seriously.
That’s what makes this kind of creative cut through right?
This campaign reminds us of the mesmeric dance skills of Phil Mickelson in his Mizzen+ Maine dress shirt campaign.
https://www.youtube.com/watch?v=45xF1C76I88
Links:
Shopee
https://www.facebook.com/ShopeeSingapore/
Leave a comment
You must be logged in to post a comment.