Rolex, the official timekeeper of the 2021 Australian Open, celebrates the 2021 tournament through a digital campaign led by a spearhead spot paying tribute to the tournament and to all the athletes and organisations who now, more than ever, continue to bring out the best in sport.
Launched on 7 February ahead of the start of the tournament, the hero ad is themed around the idea of being inspired by legends.
The 30-second video salutes all those competitors who push the boundaries as they strive to make a successful start to the tennis year and to set new benchmarks of excellence for future generations.
As the world’s leading players gather in Melbourne for an Australian Open like no other in its history, Rolex champions the tournament and the fact that it is an official supporter of all four tennis Grand Slams.
Links:
Rolex
Australian Open
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