Rob Sanderson, a creative at sports agency Dark Horses whose wife works for the NHS, home shot an emotional fundraising film featuring his own family and promoting the NHS Charities Cup.
The NHS Charities Cup, a star-studded EA FIFA 2020 tournament was set up to raise money for the NHS.
Shot at Sanderson’s house following UK lockdown guidelines, it features the filmmaker’s son Fin and wife Holly.
The spot opens with Holly putting on her cycling gear and heading out to work, while father and son spend the day creating football shirts to wear together while watching the tournament. The video closes with Fin presenting his mum the shirt he drew as she gets home from a shift.
The end shot shows aims to inspire the viewer to donate £5 by texting UNITE5 to 7045 or £10 by texting UNITE10 to 70456.
Sanderson says: “Our morning routine is Holly cycling to work at the crack of dawn and Fin getting up to see her off. Then we’d usually start the home-schooling schedule. This time, though, we made shirts and waited for it to get dark. We really liked the idea of putting all the energy people would usually spend supporting their football teams, into supporting the NHS. This inevitably means that you’ll need a shirt, and with the kids at home and the population rediscovering their handicraft skills, making your own seemed to be a great way to support the cup.”
The campaign was created by agency Dark Horses Creative Partner Steve Howell, with Creatives Rob Sanderson, Eve De Haan and Stella Jonikaite, it was helmed by Director Rob Sanderson, with Agency Producer Jeremy Muthana, DoP Rob Sanderson, Senior Account Director Alex Nixon, Account Manager Tia Sackett and Planner Matt Readman.
The production company was Young Dukes, the colourist was Denny Cooper of Unit Studios and the sound engineer was Ed Downham of Wave Studios.
Comment:
The NHS Charities Together Cup, a FIFA tournament with famous faces (from some of today’s big name players, to legends of the game, other sports stars and celebrities) was conceived, created and backed by a collective of brands (BP, Lynx and Snack Media), media companies (Reach PLC) and broadcasters (ITV).
The tournament was a knockout FIFA ‘20 competition featuring eight teams, each comprised of three celebrities, wand ending with a public vote deciding which member represents them in a live-streamed one-on-one match.
The first match took place on 27 April and all games were streamed live online and on social media channels and by Reach PLC outlets such as the Mirror, Express and Star newspapers, complete with skipper interviews, build-up coverage, results and highlights also available at the official website.
All proceeds go to the NHS Charities Together: Covid-19 Urgent Appeal which funds NHS charities around the country and donations would be m ade through a donate buttons onscreen in-game.
The initial aim was to raise £10m and has thus far raised more than £16.5m
Links:
NHS Charities Together Cup: Virgin Money
NHS Charities Together: COVID-19 Urgent Appeal
https://www.nhscharitiestogether.co.uk/
Dark Horses
Leave a comment
You must be logged in to post a comment.