They are arguably the two greatest players to ever hold a racket and SporTV’s ‘The Epic Match Point’ is a tribute to tennis icons Roger Federer and Rafael Nadal which stages a perfect match point between them: an epic, 15-minute looping sporting highlight which never ends.
The Brazilian broadcaster project, which was created by AlmapBBDO for SporTV, aims to engage sports fans and the tennis audience to get in the mood for the ATP Finals through the short film promo.
Federer (20) and Nadal (19) hold 39 Grand Slam titles between them and have been facing off against each other for the past 15 years and the ‘Epic Match Point’ uses CGI to blend together cuts and clips from their previous games to create a perfect, endless tennis dual.
SporTV, a Brazilian/Portuguese sports broadcaster with channels and offers always-live pay-TV in prime time covering 3,500 national and international events spanning more than 45 sports each year.
This tennis initiative aims to generate buzz ahead of the 2019 ATP Finals: elite men’s tennis’ end of year showpiece is probably the world’s biggest non Grand Slam tennis tournament. It features the top ranked players of the year and takes place (for the final time) in London’s O2 between 10-17 November.
The full 15-minute version aired on SporTV,
and it is supported by shorter versions running during SporTV programming and across the broadcaster’s social channels.
The initiative was commissioned by Comunicação SporTV Communications Director Pedro Garcia, Communications Manager Luís Fernando Santos, Communications Coordinator Henrique Rost and Communications Analyst Thiago Mattos and conceptualised and created for SporTV by AlmapBBDO.
The agency team included CCO Luiz Sanches Executive Creative Directors André Gola, Pernil, and Marcelo Nogueira, Creatives André Gola and Pernil, RTVC Vera Jacinto and Diego Villas Bôas, Liaison Christiano Bock and media was handled by Fabio Urbanas.
Production was by Globosat, the short film was helmed by Diego Villas Bôas and edited by Miguel Kruschewsky. Client services were handled by Antonio Rocha and Camila Carvalho.
Comment:
This promo offers a fresh and highly watchable way of encouraging viewers to get in the mood for the ATP Finals and also leverages tennis tour speculation.
As has been the case for the past few years, the tennis rumour mill is whispering that Federer and possibly even Nadal may retire in 2020, so this tech-savvy and compelling broadcaster promotion plays on the rumours and hints at the opportunity to watch the two icons one last time before they hang up their racquets for good.
We will believe it when we see it.
Links:
SportTV
https://twitter.com/sporttvportugal
https://www.youtube.com/user/SportTV
https://www.instagram.com/sporttvportugal/
https://www.facebook.com/SPORTTVPortugal
AlmapBBDO
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