Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’

A new campaign from Disney owned Indian sports broadcasting giant Star Sports promoting its Premier League (PL) football coverage features Bollywood actor Ranveer Singh playing the role of ‘Captain SNF’ – a new super hero of the Premier League – who encourages fans to save their dull Sunday nights by watching ‘Sunday Night Football’ on Star Sports Select.

Rolled out across its own channels to promote the 2021-22 season, the campaign was spearheaded by a hero 45-second spot and was conceptualised by the in-house team at Star Sports.

The campaign celebrates the action and promotes the PL as the greatest football league with thrilling contests, capacity crowds, big signings and new bosses to add to the excitement and, to celebrate the best football action after the league resumed after the international break Star Sports brings back ‘Sunday Night Football’ (SNF) with a new avatar.

The spot, which ran on TV and across social, opens with a frustrated fan worried about his Sunday nights, before the Premier League’s Indian ambassador Ranveer Singh bursts in as ‘Captain SNF’ and shows the fan how exciting Sunday nights can be with #SundayNightFootball on Star Sports Select.

No more dreading Sunday nights, 'cause #CaptainSNF is here to save it!

Make your Sunday nights with #SundayNightFootball from the #PL only on Star Sports Select & Disney+Hotstar!@RanveerOfficial | @PLforIndia pic.twitter.com/3822JDkKy2

— Star Sports Football (@StarFootball) September 9, 2021

View this post on Instagram

A post shared by Ranveer Singh (@ranveersingh)

“India has strong pockets of passion for Football and the Premier League has a growing fan base with deep affinity. To continue the growth momentum, we feel the league’s long season needs more frequent apertures for core and casual fans to engage more deeply with it,” explained Star and Disney India Head Of Sports Sanjog Gupta. “The viewing-friendly, Sunday Night prime-time slot will witness some of the biggest games through the season and ‘Sunday Night Football’ will serve as the unmissable weekly destination for all PL & football fans.”