Swisse Wellness is activating its AFL rights with a new grass roots initiative engaging fans and asking them to nominate their entries for the ‘Swisse AFL Best Off The Ground’ Award.
The initiative aims to celebrate local football club champions and is built around a search for the most dedicated and passionate Australian Rules Football champion ‘off the ground’ and gives fans three chances to vote for their own ‘off ground’ champions.
The campaign, which primarily runs across digital, social and print, is spearheaded by a hero spot launched on 4 August,
which aims to drive viewers online to vote on the initiative’s digital hub at https://swisse.com/bestoffground.
This call for entries video, featuring 2017 Swisse AFL ambassador Patrick Dangerfield, encourages fans to nominate a candidate they feel should win by uploading a short description (no more than 100 words) and an image capturing what this person contributes to their club, and why they should win the ultimate prize.
The core spot is supported by a range of other content pieces across the social space, including further work from Dangerfield.
WATCH: The @SwisseAU Take On The Game: @dangerfield35 & @jp_kennedy pic.twitter.com/VeNEj7XT9w
— AFL on 7 (@7AFL) August 4, 2017
“I’m personally giving ‘three’ votes to my local coach Jamie McKenzie for inspiring me to pursue a career in football. Rain, hail or shine he always pushed us from a young age to be and play our best,’” comments Dangerfield.
“It’s great to work with Swisse on a campaign that gives back to those who make it all happen. Without the efforts of the hardworking volunteers in the sport, we all wouldn’t be where we are today.”
The winner will scoop a once-in-a-lifetime AFL experience: a prize package that includes tickets to attend the 2017 AFL Brownlow Medal Dinner, two premium reserved seats to the 2017 Toyota AFL Grand Final, plus $5,000 for their nominated local footy club.
While two runners up who will join the winner and attend the 2017 AFL Brownlow Medal Dinner.
Nominations run from 4 to 27 August.
The campaign, developed in harness with digital agency Gen C and creative outfit SDWM, also includes a media tie-up with the Sunday Herald Sun.
Gen C handled the production, the director was Jack White, the executive producer Nic Cox and the producer was Hayden Somerville. The DOPs were Ryan Blair and Tom Alber, while the initiative’s creative was edited by Chris Axiaq.
The creative agency team at SDWM included creative directors James Orr and Elle Bullen, design director Jake Turnbull and business director Jarrick Lay.
Comment:
We respect this grass roots campaign for celebrating the unsung acts of greatness within the football community: for recognising the people behind-the-scenes who help clubs take on the new season.
Swisse Wellness is a partner of both the AFL and Swisse VFL Womens competition.
Links:
Swisse Wellness
https://swisse.com/bestoffground
https://www.youtube.com/user/SwisseWellness
https://www.facebook.com/swisse
https://www.instagram.com/swisseau/
SDWM
Gen C
AFL:
http://australianfootballleague.tumblr.com/
https://www.instagram.com/AFL/
