Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal

Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition

Furphy (owned by Lion) commissioned 10 of the limited edition glass boots which were modeled on Franklin’s size 13 left football boot and, to be in with a chance to win one of them, footy fans, Swans supporters and beer drinkers were invited simply to post a snap or video of them celebrating the moment Franklin scored his 1000th goal along with the campaign hashtag #unBuddybelieveable while also tagging @furphybeer.

1000 Un-Buddy-Believable goals! To win a glass mould of Buddy's own legendary boot just follow the three easy steps below:
1. Follow @Furpybeer on IG/FB
2. Post a snap/video of yourself celebrating his 1000th goal moment.
3. Tag it with #unbuddybelievable

T&Cs apply #Buddy1000 pic.twitter.com/8FOj5g3IOY

— Furphy Beer (@FurphyBeer) March 25, 2022

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Further details about the campaign can be found on the brand’s site at https://furphybeer.com.au/unbuddybelievable-1000/.

The campaign was created for Furphy Brand Director Malcom Eadie and Brand Manager Christina Reid by Thinkerbell (Creative and PR) and Akcelo (Social).

“As a brand, Furphy has always celebrated the art of great Australian storytelling and there’s no doubt Franklin’s 1000th goal will go down as an epic story for fans,” explained Lion Portfolio Director (Craft and Premium) Malcolm Eadie. “So we thought what better way to commemorate the milestone than with a piece of memorabilia that’s equally as rare.”

Thinkerbell ‘Head Thinker’ Sesh Moodley added “Lance has already kicked so many unbelievable goals, so what unbelievable thing could we pull off for Buddy Franklin scoring his 1000th goal? Writing a brief for a glass blower to create a replica of his left boot! We’re looking forward to seeing how fans celebrate the #unbuddybelievable moment across socials.”

Comment

With the 2022 AFL season in full swing, the campaign rolled out when Franklin had 996 goals and looked certain to become just the sixth player in the league’s history to reach the 1000 goal mark.

And then it finally happened.

Words do not describe this..

Nothing short of incredible. #Buddy1000 #Bloods pic.twitter.com/dYK64gPMe9

— Sydney Swans (@sydneyswans) March 25, 2022