Adidas Amplifies Anthony Edwards’ Swagger During NBA Playoffs In Bold ‘Believe That’ AE1 Social Campaign That Restarts The Sneaker Wars
US Sports Stars Edwards & Richardson Front Sprite’s Gen Z Campaign Marking The Return Of The Brand’s Challenger Positioning & Classic ‘Obey Your Thirst’ Platform
Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
