Sports Drink Archives - Activative

Gatorade Revives Iconic ‘Is IT In You?’ For Nostalgic, Biggest-Ever US Marketing Campaign

Jude Bellingham ‘Bring[s] The Energy’ In Lucozade’s Pre UEFA Euro 2024 ‘Football X Renovators’ Campaign

Gatorade Leverages UEFA Champions League With ‘Self Kiss’ Social Campaign Starring Real Madrid’s Vinicius Jr & Julian Alvarez

Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform

Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign