The start of January saw the British Olympic Association launch a Team GB social campaign celebrating 125 years of British athletes competing at the Olympic Games.
The campaign is led by a social video which adopts a ‘scrapbook style’ look back at the team’s history at the games – featuring some of the most iconic, stand out achievements.
The scrapbook looks back at memorable moments from previous Games throughout the years, taking in still images and video of some of the most iconic moments from Britain’s history at the Olympics.
The social spot was posted across the team’s social channels and links to an article on the team’s 125-year history on its website.
Comment:
For those dying to know, 2021 marks 125 years since the first Olympic Games in 1896 at which weightlifter Launceston Elliot won Britain’s first ever gold medal.
Links:
Team GB
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