January sees the start of the annual ‘Infiniti Coaches Charity Challenge’: a college hoops cause-led initiative backed by the car company, the National Association of Basketball Coaches (NABC), the National Collegiate Athletic Association and broadcaster ESPN.
The 10-week competition, now in its eight season, sees the top US college basketball coaches compete to court fan votes in order to make money for their own personal favourite charities.
48 NCAA Division I men’s basketball coaches from across the country are taking part in this year’s challenge and Infiniti is initially donating at least $1,000 to each participating coach.
The competition begins on 1 January and closes on 10 March (amidst the NCAA basketball season-ending March Madness tournament)
The first round of voting closes at noon on 21 January 21 and each coach that advances to the top 24 will receive $7,500 for his/her charity of choice, while the brand will award $100,000 to the coach who receives the most fan votes.
The charity challenge is fuelled entirely by fan voting and the multi-platform campaign encourages all hoops fans to vote (up to once per day) on the initiative’s official webpage (the ESPN micro site www.infinititimeout.com) or by using two Twitter hastags (one for the coach and the other #Timeout2Vote), or via Instagram by posting a photo calling a game timeout and include both hashtags.
To help facilitate the daily voting process fans have the option to sign up for daily voting reminders on their mobile device.
The multi-platform promotional campaign is led by a spearhead launch spot,
and amplified by the auto brand across all the usual digital and social platforms: from Infiniti USA’s Instagram account
to its its Facebook page and Twitter feed.
Take a #Timeout2Vote today to help your favorite coach win $100,000 for charity during the INFINITI Coaches’ Charity Challenge. pic.twitter.com/gCVbqBLPir
— INFINITI USA (@INFINITIUSA) January 2, 2018
It is also promoted by some of the coaches and universities involved too.
The INFINITI Coaches Charity Challenge opens today #NovaNation ! Vote to benefit the Augustinian Fund up to 3 times per day !!
Visit https://t.co/2vpVhe05Rg for more details – every vote counts !#Timeout2Vote pic.twitter.com/Qn6L4Ryy2Y
— Jay Wright (@VUCoachJWright) January 2, 2018
Links:
Infiniti USA
https://www.youtube.com/user/Infiniti
https://www.instagram.com/infinitiusa/
https://twitter.com/infinitiusa
https://www.facebook.com/Infiniti
