Early May saw the Queen’s Goldsmiths and Silversmiths Thomas Lyte announced as the official trophy and silverware supplier of both The FA and the Emirates FA Cup and the deal was marked with an online film about how the company restored the FA Cup Trophy.
The five-minute shirt film was posted on 7 May across Thomas Lyte’s digital platforms and amplified by The FA on its channels.
It showcases how, ahead of the 2020/21 Emirates FA Cup Final on 15 May between Chelsea and Leicester, the trophy underwent a full refurbishment at Thomas Lyte’s workshop. Plus it offers the first glimpse of new winners’ and runners-up medals have been fashioned. The winners’ medals and ribbons will be both gold and silver.
Not all heroes wear capes
Official Trophy and Silverware Suppliers @ThomasLyte are in charge of keeping the #EmiratesFACup in tip-top shape ✨
Find out how they do it
— Emirates FA Cup (@EmiratesFACup) May 5, 2021
The new exclusive five-year partnership continues the 20-year relationship between Thomas Lyte and English football’s governing body which has seen the former design and create The Vitality Women’s FA Cup, The FA Community Shield and the new version of The Emirates FA Cup (which happened in 2014 and is the third version of the famous trophy since it was first won back in 1911).
“We’re incredibly excited to be announcing this new partnership with The FA and the Emirates FA Cup,” said Thomas Lyte CEO and Founder Kevin Baker. “It gives us immense pride to see our craftsmanship on show to a global audience at the climax of the world’s most historic and authentic knockout competition. We have proudly worked with The FA for many years and are delighted to be taking our relationship to the next level with the signing of this exclusive five-year deal.”
FA’s Commercial and Marketing Director Kathryn Swarbrick added: “We’re delighted to have formalised our long-standing relationship with Thomas Lyte. The organisations share key values o rich tradition, innovative progression and the pursuit of excellence and we look forward to seeing them all on show during this season’s Emirates FA Cup Final and beyond.”
Comment:
Thomas Lyte is a specialist in silverware and trophy design and manufacture and its other famous trophies include the Rugby World Cup’s Webb Ellis Trophy, the Davis Cup trophy, the Guinness Six Nations trophy and the new British & Irish Lions tour trophy.
You’d think that as The FA Cup trophy itself has been stolen (back in 1895), used as a drinking vessel by tipsy victorious players, taken to numerous pubs and even to bed by a winning captain it might need regular restoration, but today’s stars are somewhat more gentle with the trophy than the players’ of yesteryear.
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