03/10/2018

The NBA’s Phoenix Suns Pen A Patch Partnership With PayPal Which Becomes Its Official Payment Partner

Early October saw the Phoenix Suns sign a patch partnership with PayPal which sees the global online payments system become the official payment partner of the NBA franchise.

 

The multi-year sponsorship tie-up with the San Jose (California) based company deal doesn’t just include the Suns, but also sees both the Arizona city’s WNBA side the Phoenix Mercury and Spanish La Liga 2 division side Real Club Deportiva Mallorca (also owned by Suns Managing Partner Robert Sarver) put PayPal logos on their jerseys too.

 

Both the brand and the teams celebrated with an announcement launch event and amplified the new tie-up across the usual digital and social platforms with video, image and messaging executions.

 

 

 

 

 

 

 

The alliance means that the Suns will now offer its fans a chance to pay through PayPal owned Venmo for tickets, food, drink and merchandise and the goal is to leverage the partnership in a way that eventually leads to the team’s Talking Stick Arena (also home to the Phoenix Mercury) become a cashless environment.

 

 

Comment:

 

This new partnership may well lead to some inventive and notable activations – especially in terms of services and utilities.

 

But, thus far, the launch campaign has been fairly vanilla creatively.

 

This deal is part of the second wave of patch partnerships in the NBA: following the avalanche of alliances last year which included:

 

StubHub & Philaadelphia 76ers

Harley Davidson & Milwaukee Bucks

Goodyear & Cleveland Cavaliers

Disney & Orlando Magic

Sharecare & Atlanta Hawks

Rakuten & Golden State Warriors

Wish & LA Lakers

 

That leaves just five (of the 30 NBA teams) still without a partnership: Chicago Bulls, Houston Rockets, Indiana Pacers, Oklahoma City Thunder and Washington Wizards.

 

So look at for new deals from these teams in the not too distance future.

 

Links:

 

PayPal

https://www.paypal.com

https://twitter.com/PayPal

https://www.facebook.com/PayPal

https://www.instagram.com/paypal

https://www.youtube.com/user/PayPal

 

Phoenix Suns

https://www.nba.com/suns/

https://www.youtube.com/user/PhoenixSunsVideos

https://www.facebook.com/suns

https://twitter.com/suns

http://instagram.com/suns/

 

Phoenix Mercury

https://mercury.wnba.com/

https://www.facebook.com/phoenixmercury

https://twitter.com/phoenixmercury

https://www.instagram.com/phoenixmercury/

https://www.youtube.com/user/PhoenixMercuryVideos

https://www.snapchat.com/add/mightymercury



Related

Featured Showcases