08/02/2021

Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV

Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long.

 

13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by an American couple and from her double amputation to sporting glory.

 

 

The automaker also ran an additional 5-second message in the game to encourage people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines.

 

The aim of the messaging and the ad, created by agency Saatchi & Saatchi , was to use the Big Game and its Olympic rights to show that there is hope and strength in all of us and to shine a light on athletes like Jessica who work tirelessly every day to pursue their passion and inspire people around the world to reach their full potential.

 

 

Links:

 

Toyota USA
https://www.toyota.com/

 

IPC
https://www.ipc.org/

 

IOC
https://www.olympic.org/

 

Team USA
https://www.teamusa.org/

 

Saatchi & Saatchi
https://saatchi.com/

 

 



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