A new mid-October campaign in Australia from TRL – the recently launched and self-declared world’s first horse racing league – seeks to drive home messaging about the organisation’s mission to democratise racehorse ownership and elevate the horse racing experience beyond simply winning or losing.
Led by a hero spot, ‘Guaranteed Thrills’ launched across national television, radio, digital and print platforms.
It sets out to show everyday people with their very own racehorses in situations as thrilling as The Racing League itself.
The Racing League – Guaranteed Thrills 30" from Humble Productions on Vimeo.
The campaign was created by Total Sport & Entertainment (an equity partner as well as the marketing agency for TRL) who worked with Humble Productions on the brand and the creative campaign which seeks to drive sales and boost awareness of and interest in the league.
The Racing League Co-Founder and CEO Steve Brown said: “Helping us talk to an audience of general sports fans – and not just the regular racing crowd, I think the team at Humble and TSE really understood our desire to build brand trust with our growing customer base. The agency’s effective thinking and down to earth attitude meant the team was a lot of fun to work with and we look forward to continuing to create exciting work that puts our new racing industry model on the map.”
“Owning a racehorse is something that is so far out of reach for the average Joanne on the street that most people would never have even considered it,” said
Humble Productions Creative Director Duncan Shields. “It’s been an absolute pleasure to help the TRL launch this exciting new product that not only makes racehorse ownership easy but adds a level of entertainment and interest that no other horse racing product can claim. They’ve made racing more appealing and more exciting than ever before.”
The campaign was created for The Racing League (TRL) CEO & Co-founder Steve Brown, General Manager Commercial & Co-founder Terry Kennedy by a team at marketing agency Total Sport & Entertainment (TSE) which included CEO Paul Kind, Account Director Chris Leffers and at Creative Agency Humble Productions where the group working on the initiative included Creative Director Duncan Shields, Executive Producer Brynn Fulcher, Line Producer Helen Morahan, Director Dylan Harrison, DOP Hugh Miller, Editor Mark Parry, Colourist Daniel Pardy, Sound Recordist Patrick Mullins, Sound Post Matt Sladen, Stills Photographer James Horan and Horse Wrangler Tania Henry-May with casting handled by Chicken and Chips.
Links:
The Racing League (TRL)
https://www.facebook.com/thehorseracingleague
https://twitter.com/TheRacingLeagu3
https://www.instagram.com/thehorseracingleague/
https://www.youtube.com/channel/UCJuvrF5CAM1xt376Kmo4ZIg
Total Sport & Entertainment (TSE)
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