As if to prove that a simple, old-style fan zone is no longer enough, 2011’s UEFA Champions Festival in London’s Hyde Park was an eight-day celebration in the run-up to the final.
The festival in Hyde Park was free and ran from 21 May to 28 May. Final ambassador Gary Lineker opened to event alongside the festival’s very own ambassador Graeme Le Saux and they announced the aim was to give everyone the chance to get a feel for the competition through a multi-event programme full of fun activities for all ages – from photo opportunities with the men’s/women’s trophies, to skills clinics and a chance to revisit the competition’s greatest moments at the Museum of Champions.
The highlights included the ‘Theatre of Champions’ (an audiovisual display of competition’s history from 1955 to the present day), the ‘Museum of Champions’ (an exhibition of memorabilia), ‘Young Champions’ (a schools and local community groups participate in UEFA/adidas five-a-side tournament., ‘Skills Clinics & Coaching Courses’ (football coaches, former players and experts host daily clinics), plus a slew of partner activities from the official sponsors Ford, Heineken, MasterCard, PlayStation, Sony and UniCredit.
The UEFA Champions Festival events could be followed on the official Facebook page and UEFA also launched an official Champions League Festival app available to download from the Apple App Store. The app provided a day-by-day breakdown of all events, a history of the competition, an augmented reality feature allowed users to view the festival site directly from their handset and the programme also offered a facility to book slots to have pictures taken with the UEFA Champions League trophy.
Social networking integration with Facebook, Twitter and Foursquare allowed users to check in and share comments and posts with your friends online.
Links:
www.uefa.com/uefachampionsleague/final/championsfestival
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