30/06/2020

Under Armour & Trent Alexander-Arnold > The Only Way Is Through

Launched on 25 June, just hours after Liverpool FC clinched the Premier League – the club’s first domestic league title in 30 years – Under Armour leveraged its athlete ambassador tie-up with the team’s young fullback Trent Alexander-Arnold with a celebratory online spot celebrating the local star as “just a normal lad from Liverpool whose dream has come true”.

 

 

 



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