Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’

Fresh summer season activation from video and web conferencing company Webex driving awareness and excitement around its partnership with the McLaren F1 team offered motor racing fans and viewers a glimpse behind the F1 team’s research and development curtain to see how Webex helps the F1 team’s engineers innovate and ‘Accelerate Performance’.

Webex teamed up with agency WONGDOODY for a campaign highlighting how the international McLaren racing team remain constantly, instantly and seamlessly connected using Webex hardware and software so that they are able to share real-time information to inform key in-race decisions and enable the engineers and drivers to collaborate from anywhere.

The Cisco-owned company’s campaign first dropped on 5 June spans TV, digital and OOH strands and was deployed across the USA, UK and Australia.

With a focus on hybrid working and international collaboration across the globe during car development during lockdown and during racing, the spot show how Webex provides the team with collaboration solutions for everything from virtual meetings, instant messaging, virtual events and in-race decision making. It also enabled McLaren Racing to continue to cultivate and engage its fan community through activations and events like behind-the-scenes livestreams.

The spot also asks viewers to ‘imagine what Webex could do for your business’ and sought to drive them online to find out more about Webex services at https://www.webex.com/customers/mclar…

The campaign was created for client Webex by agency Wongdoody with editorial from Rock Paper Scissors Editor Damion Clayton and production by Love Song with Director Matilda Finn, Service Production Company Biscuit Filmworks, VFX, finishing, animation and colour handled by The Mill and music from Asche & Spencer.

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This campaign follows on from June’s Webex ‘Driving Hybrid Work’ McLaren F1 team activation and previous sports led Webex marketing such as its ‘Blue Moon Acapella’ campaign with Manchester City FC.