This might be the 140th Championships at Wimbledon – a tournament famous worldwide for its old school traditions- but its success is built on blending history and heritage with innovation and technology.
The same goes for much of the tournament’s marketing: this year sees innovative, cutting edge and high-tech initiatives from the likes of IBM, Evian and the AELTC itself.
Here are five of our favourite ground-breaking Wimbledon campaigns from the last decade…
A mobile initiative that let you see though walls –bringing super powers to life.
Kicked off the sportbiz marketing ticket treasure hunt trend.
3: Stella Artois > ‘Fly Like Rufus (The Hawk)’ > 2014
At the leading edge of the global virtual reality deluge.
Weather-based geo-targeting – how British and how Wimbledon!
5: Robinsons > ‘Imagine – Worth The Wait’ > 2013?
An outpouring of emotion as a nation’s 77 year wait finally comes to an end – thanks Andy!
