Mid March 2020 saw Canadian athletic retailer Lululemon launch a new global campaign shining a spotlight on real stories that inspire people to run.
The messaging reflects the apparel brand’s belief that running is less about simply putting one foot in front of the other and more about the experience during and beyond: the mental, emotional and spiritual rejuvenation that is found on the roads, on the trail and on the track.
The social-first campaign revolves around members of the Lululemon community coming together to share their own, personal reason for running.
The campaign is led by video and a supporting set of content pieces.
Comment:
In an ever more competitive world, where personal-bests and times are recorded, shared and liked at every opportunity, it seems Lululemon is more interested in the reasons that inspire people to run and the mental and spiritual benefits.
Links:
Lululemon
https://www.youtube.com/user/lululemon
https://www.facebook.com/lululemon
https://www.instagram.com/lululemon/
https://uk.pinterest.com/lululemon/boards/
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